Club Monaco Window Design
The following is a window design project completed for Club Monaco Inc. The focus of the project was for the months of October 2012 and November 2012. The project paid close attention to the clothing design of the season and its inspiration as well as the volume of each store level.
The gallery contains imagery that is pulled from various sources for inspiration followed by my own sketches.
My October window design concept focused on the use of wood as a material choice to compliment the assortment. I came to this conclusion after the creative director of apparel told me the concept of the assortment was based on a grand hunting lodge in Scotland. I then connected an based on the following quote from Macbeth "Macbeth shall never vanquish'd be until Great Birnam Wood to high Dunsinane Hill shall come against him." The idea focused on creating movement of this magical forest marching toward a Scottish castle.
My November window design concept focused on the use of fluorescent lighting to compliment the embellishment of the clothing assortment. At the time CFL and LED lightbulbs were becoming new technology while designers like Lindsay Adelman and Apparatus studio were just coming into the forefront of modern design.